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Active CTV Campaigns
12 CLIENTS
Henderson CTV · Connected Television
Campaign Dashboard
Mar 6, 2026 — Mar 29, 2026 · Campaign Report
Updated Today
Roku
Amazon DSP
Total Impressions
221,408
delivered to date
↑ 12% vs. prior period
Households Reached
61,517
unique households
↑ 8% vs. prior period
Avg Frequency
3.6x
views per household
Optimal range: 3–5x
Completion Rate
99%
avg video completion
↑ 29pts above CTV avg
Roku OneView
Primary Platform
Impressions148,943
Households41,237
VCR99.1%
Amazon DSP
Secondary Platform
Impressions72,465
Households20,280
VCR98.7%
Delivery by Genre
Combined platforms
Drama68,636
News44,281
Sports33,211
Reality26,569
Comedy22,141
Other26,570
Top ZIP Codes
By household reach
| ZIP | Households | Impressions | Freq |
|---|---|---|---|
| 85001 | 4,218 | 15,340 | 3.6x |
| 85004 | 3,892 | 14,102 | 3.6x |
| 85016 | 3,401 | 12,244 | 3.6x |
| 85018 | 2,988 | 10,837 | 3.6x |
| 85021 | 2,711 | 9,892 | 3.7x |
| 85032 | 2,544 | 9,218 | 3.6x |
| 85044 | 2,312 | 8,451 | 3.7x |
Full Campaign Report Available
Detailed breakdown with all ZIP codes, genre analysis, and completion metrics — updated weekly.